Jennifer Gross
Sr Vice President @Battle Motors
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WORK HISTORY
Sr Vice President @Battle Motors
Los Angeles, CA, US
As Senior Vice President of Marketing + Communications at Battle Motors, I lead global brand strategy, marketing, communications, media relations, content, events, and dealer communications for a leading vocational truck manufacturer specializing in Class 6, 7, and 8 EV and ICE vehicles serving municipal, utility, refuse, and commercial fleets across North America.Recruited during a period of rapid growth and transformation, I built and scaled an integrated marketing and communications organization from the ground up—unifying previously fragmented functions and aligning brand, product marketing, and communications directly with executive leadership, sales, and dealer networks.I oversee brand positioning and architecture, product and technology messaging, sales and dealer enablement, media strategy, digital platforms, trade shows, and experiential marketing. My work focuses on translating complex engineering, software, and electrification innovations into clear, compelling narratives that support revenue growth, dealer engagement, customer trust, and long-term market differentiation.Key responsibilities include leading product launches across EV and ICE platforms; developing national and dealer-facing marketing strategies; managing press, thought leadership, and executive visibility; and ensuring consistent, credible messaging across all customer-facing channels. I partner closely with engineering, design, product, and sales teams to ensure marketing strategy reflects real-world operational needs and customer priorities.My tenure has been defined by modernizing the Battle Motors brand, strengthening market visibility, and positioning marketing and communications as a strategic driver of growth, credibility, and competitive advantage in a highly regulated, performance-driven B2B environment.
EDUCATION
University of Colorado Boulder
BA, Political Science
University of Colorado Boulder
Bachelor of Arts (B.A.), Political Science and Government
SKILLS
ABOUT JENNIFER GROSS
An esteemed and influential Senior Vice President of Marketing and Communications, now serving as SVP of Marketing + Communications at Battle Motors, a leading vocational truck company specializing in Class 6, 7, and 8 EV and ICE trucks. With a robust background in consumer, music, and lifestyle sectors, I bring an unparalleled level of expertise, determination, and accomplishment in marketing and public relations. Over the past four years, I have driven significant advancements at Battle Motors, enhancing brand visibility and market penetration in the competitive automotive industry. Nationally recognized and accomplished, I possess a comprehensive understanding of the intricacies that drive success across various dynamic sectors including retail, consumer products, technology, hospitality, philanthropy, arts, fashion, and lifestyle. My career is marked by a proven track record of orchestrating impactful marketing campaigns, cultivating strong brand identities, and fostering strategic partnerships. My unwavering commitment to excellence and innate ability to adapt and drive results in evolving market landscapes propel brands to unprecedented heights of prominence.
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