Jennifer Goodsmith
Marketing and communications thought leader in brand management, data-driven integrated marketing, and fundraising.
- Role
- Senior of Counsel at Latz & Company
- Location
- Chicago, IL, US
- LinkedIn followers
- 500 followers
About Jennifer Goodsmith
Recognized by the American Marketing Association as a Non Profit Marketer of the Year. An executive-level, award-winning marketing and communications thought leader providing leadership in all aspects of data-driven integrated marketing and communications, resource development, and fundraising. Proven success developing and leading teams and implementing strategic planning, brand development, brand content and management, program design, and strategic communications including brand voice, message development, advertising, digital marketing strategy, public and media relations, community relations, crisis communications and internal communications.
Experience
Senior of Counsel
Mar 2023 — Present
Education
Loyola University Chicago
MA, Urban Studies
Washington University in St. Louis
BA, History and Urban Studies
Skills
- Integrated Marketing
- Marketing Strategy
- Strategic Planning
- Market Research
- Advertising
- Social Media Marketing
- Media Relations
- Business Development
- Marketing Communications
- Internal Communications
- Brand Management
- Brand Architecture
- Community Outreach
- Non-Profit Board Development
- Crisis Communications
- Marketing
- Email Marketing
- Social Media
- Non-Profits
- Strategic Communications
- Public Relations
- Staff Development
- Press Releases
- Team Management
- Nonprofits
- Copy Editing
- Newsletters
- Staff Management
- Copywriting
- Leadership
- Publications
- Strategy
- Public Speaking
- Community Development
- Corporate Communications
- Blogging
- Brand Development
- Event Planning
- Social Networking
- Event Management
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