Jennifer George
Head of Product Marketing, Gtm & Brand @Inflection Point Marketing
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WORK HISTORY
Head of Product Marketing, Gtm & Brand @Inflection Point Marketing
San Jose, CA, US
I work across high-growth startups, SMBs, and large enterprise teams to bring complex healthcare, MedTech, and SaaS products to market. I operate at the intersection of go-to-market, product marketing, and brand, helping translate advanced platforms and technologies into clear value.My background: Fortune 100 companies and emerging brands, deep roots in healthcare and regulated markets.I love the creative process. Why? Done well, it creates action. Connecting strategy, messaging, and execution to scale. Learn more at Areas Marketing Strategy – Creative direction, Branding, Persona, Buyer Journey Messaging and Thought Leadership– Writing, Positioning, Website content, Case studies, etc. Market Research - Time & Motion studies, Message Testing Demand Gen – Paid ads, Engagement campaignsClient Examples: DotLogics (Digital Experience Firm) – Strategic advisor supporting health and MedTech client engagements; lead positioning, conversion strategy, and paid media architecture [DTC, B2B] Medical Device, Diagnostics - Guardant Health — HCP Support Shield™ launch, from field enablement to partner programs [digital to direct mail]. Intraprise Health (acquired by Health Catalyst, 2025)- Led brand transformation, sales enablement, crafted IT case studies, and GTM for SaaS platform enabled by AI. Won 2025 MedTech Breakthrough Award. Vista Center (Vision tech & Accessibility) – Advisor to CEO; led digital transformation, New clinical staffing model, reimbursement and grant strategy, Tebra EHR implimentation and patient journey redesign. ClientFirst IT Gov Consulting Firm – Marketing arm of the team covering ads to website build out.Giving BackStevie Awards, supporting women entrepreneursDECA mentoring future business leadersPlug and Play Medtech and HCLS Program, Sunnyvale and Indiana AWARDS: MedTech Breakthrough, PM360 Brand Manager, IABC Stevie Gold Award + Digital Health
EDUCATION
Pepperdine University
Master of Business Administration (M.B.A.)
The Wharton School
Certificate of Professional Development
California State University-Sacramento
B.S.
SKILLS
ABOUT JENNIFER GEORGE
You miss 100% of the shots you don’t take. I’m a senior leader with deep experience in Saas models, MedTech, and Med Device. I’ve worked across Fortune 50 companies, with Founders and in high-growth environments, building teams and shaping strategy. I bring judgment, structure, and momentum to organizations navigating growth, transition, or change. Warning: I’m inquisitive by default.Actively exploring senior full-time and contract opportunities where I can bring immediate value.How can I help you? By combining story, evidence, and strategy to drive adoption. Recent Work Supported oncology product commercialization of the Shield blood screening test for Guardant Health [digital to direct mail]. Led the turnaround, repositioning of Intraprise Health following a board transition (brand, messaging, ABM, sales enablement) Built brand, messaging, positioning, and early go-to-market strategy for founder led home health start-up Products and programs I led earned KLAS recognition and a MedTech Breakthrough AwardEcosystem & Advisory Work Advisor with Plug and Play MedTech & HCLSWhat I Deliver1. Brand, Content & Digital LeadershipBrand architecture, messaging structure, and content strategy covering website/UX.2. Research, Validation & Evidence StrategyTime-and-motion, workflow, and product validation studies for go-to-market, adoption, and publication.3. Demand & Growth ProgramsPersona-based buyer journeys and campaigns supported by webinars, events, content and sales alignment.4. Go-to-Market StrategyPositioning, launch planning, and scalable growth models for platforms in specialty markets.5. Reimbursement & Market Access20+ years working across payors and market access to shape real-world adoption.Always Learning - AI-informed digital strategy.Completed IDEO’s AI x Design Thinking Certificate ProgramWho I ServeI work with leaders and teams that are breaking frames, scaling fast, and thinking differently using a digital-first mindset. These organizations need help to transform their vision into growth.BackgroundMBA, Pepperdine University • Leadership roles at Omnicell, Stryker, Smith & Nephew, and GlobalLogic • Advisor to accelerators, startups, and agencies on product-market fit and commercialization • Digital Marketing Advisor for Dotlogics [3rd party development] • DECA judge • Advocate for accessibility innovation Portfolio: experience in MedTech and diagnostics, oncologyVeeva PromoMats / Vault workflowsClaims-based modular content
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