Jennifer Gentusa Armstrong
Senior Marketing Executive - Digital, Mobile, Traditional & Emerging Platforms
- Role
- Director, Integrated Communications at Simple Science
- Location
- Long Beach, CA, US
- LinkedIn followers
- 500 followers
About Jennifer Gentusa Armstrong
Award-winning senior marketing executive with over 20 years of hands-on experience in…
Experience
Director, Integrated Communications
Oct 2023 — Present · Costa Mesa, CA, US
Lead Integrated Communications and Paid Media divisions. Develop integrated marketing campaigns for a diverse portfolio of clients, ranging from startups to Fortune 500 companies, primarily in the health, financial, and fashion industries such as Stryker, Dexcom, PIMCO, KKR and Flexfit.• Manage cross-functional teams to execute high-impact, omnichannel marketing campaigns for all points in product and customer journeys.• Build and optimize websites, enhancing user experience, functionality, and conversion performance.• Design and implement real-time marketing dashboards to track performance and optimize digital marketing spend and ROI.• Craft compelling presentations for C-suite executives, translating complex data into actionable insights and strategic recommendations.• Ensure all creative assets align with brand identity and story, maintaining high standards for visual appeal and effectiveness.
Education
University of Southern California
B.A.
1997 — 2001
University of Southern California
M.A.
2001 — 2004
Skills
- Digital Media
- Television
- Pnf - Proprioceptive Neuromuscular Facilitation
- Neurological Disorders
- Digital Marketing
- Spinal Cord Injury
- Traumatic Brain Injury
- Copywriting
- Pilates Instructor - Certified Under Romana's Pilatetes
- Pain Management
- Strength Training
- Content Management
- Mobile Marketing
- Neuromuscular
- Email Marketing
- Digital Strategy
- Tai Chi Chuan - Yang Short Form, Push Hands, Currently Learning Chen Basic 24
- Advertising
- Entertainment
- Manual Therapy
- Integrated Marketing
- New Media
- Marketing Communications
- Pilates
- Competitive Analysis
- Creative Direction
- Interactive Marketing
- Social Media Marketing
- Marketing
- Strategic Partnerships
- Brand Management
- Content Strategy
- Marketing Strategy
- Cfmt Candidate (Certification in Functional Manual Therapy - August, 2013)
- Product Marketing
- Social Media
- Social Networking
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