Jen Garber
Director, Paid Social and Search @ Canvas Worldwide
- Role
- Director, Paid Social and Search at Canvas Worldwide
- Location
- Los Angeles, CA, US
- LinkedIn followers
- 500 followers
About Jen Garber
With over 15 years of advertising experience, I serve as the Director of Paid Social and Search at Canvas Worldwide, providing strategic leadership to a team of 15. My focus is on managing multi-objective campaigns for high-profile clients such as Hyundai and Genesis, overseeing substantial media budgets to drive brand awareness, site traffic, and qualified leads. My expertise includes workflow management, search engine marketing, and display advertising, supported by certifications in all the Social Platforms and Google Ads Search and Display. I am passionate about driving performance for brands of all sizes, developing teams, optimizing processes, and fostering innovation to achieve measurable results in performance and integrated marketing.
Experience
Director, Paid Social and Search
May 2023 — Present · Los Angeles, CA, US
Strategic leader to the Paid Social and Paid Search teams of 15 individual contributors. Responsible for onboarding, training, and career development growing the team by 4 within first 8 months - Lead paid channel development, including platform expansion, testing and training of new products and platforms - Oversee strategy and execution of multi-objective campaigns for Hyundai and Genesis, managing millions in media spend with a focus on driving brand awareness, site traffic and qualified leads- Lead Social strategy and uncover opportunities for potential client prospects as part of New Business team
Education
University of Dayton
Bachelor of Arts, Visual Communication Design and Bachelor of Arts, Fine Arts; Minor in Marketing
Skills
- Adobe Creative Suite
- Online Marketing
- 24/7 Real Media
- Doubleclick for Publishers
- Advertising
- Graphic Design
- Account Management
- Advertising Operations
- Social Media Marketing
- Logo Design
- Project Management
- Online Advertising
- Marketing
- Creative Strategy
- Creative Services
- Ppc
- Email Marketing
- Google Adwords
- Wide Orbit
- Illustrator
- Social Media
- Creative Direction
- Product Management
- Indesign
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