Jennifer Anthony Gaglione

Senior Director, Marketing and Communications @PPLSI

US

Reports to division president, directs marketing and communications campaigns for the company’s group voluntary employee benefits division.•Develops and distributes thought leadership pieces for external audiences including white papers, opinion pieces and business point-of-views. •Writes and edits articles for key company executives for publication to key journalistic and social media outlets; increased YoY content views of C-Suite LinkedIn newsletter by 195%(2020 vs. 2021).•Produces clear, concise, compelling content for multi-channel internal communications vehicles including, but not limited to, internal communications portal, newsletters, and email. •Creates, implements, and orchestrates go-to-market (GTM) communication strategies to introduce new products in existing markets. •Writes GTM messaging guides, FAQs, product sheets, pitch deck content, and customer case studies. •Oversees production of product “sizzle” and “explainer” videos, from scripting, to storyboarding, to final editing; ensure strategic distribution to share with target audiences, obtains metrics to inform ongoing production strategy. •Produced C-Suite biweekly videocast/podcast: identified and secured guests, wrote scripts, oversaw post-production and distribution via social media platforms and podcast websites. Grew audience by over 900% in six months.

Bowling Green State University

BA