Jennifer Freeland
Consultant at PwC specializing in Digital Customer Strategy and Analytics
- Role
- Consulting Director, Retail and Consumer Digital Strategy at PwC
- Location
- Atlanta, GA, US
- LinkedIn followers
- 500 followers
About Jennifer Freeland
Most companies agree that the move away from product-centric operating models to customer-centric is the way forward but few have succeeded in this endeavor. In my role, I help clients to translate customer data into meaningful insights that can inform business strategy and move towards operational excellence in both digital and physical channels. Whether B2B, B2C, or internal employees, my motto is customers first! I have delivered large-scale customer transformation efforts to clients across a variety of industries including retail, healthcare, and insurance. Specialties: Customer Strategy, Analytics, Omnichannel Strategy, Experience Design, Digital Transformation, Lean Six Sigma, Operations Excellence, Strategic Planning, Sales and Marketing Effectiveness, Implementation, Program Management, Change Management
Experience
Consulting Director, Retail and Consumer Digital Strategy
Jan 2011 — Present · Atlanta, GA, US
Lead B2B and B2C clients in large-scale, global transformation efforts focused on digital strategy implementation, sales and marketing effectiveness, and customer experience transformation - Advise C-suite leaders on current consumer and technology trends impacting their business and ways to create and inspire a culture of innovation to address disruptive threats - Collaborate with multiple partners and vendors to further develop PwC\'s partnership and joint product offerings with Google in the retail and consumer goods practice
Education
New York University
Master of Arts (M.A.), Economics
2005 — 2006
New York University
Bachelor of Arts (B.A.), Economics
2001 — 2005
North Atlanta High School
High School, Visual and Performing Arts
1997 — 2001
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