Jennifer Finetti
- Role
- Product Marketing Manager - Consumer at ScholarshipOwl
- Location
- San Jose, CA, US
- LinkedIn followers
- 500 followers
About Jennifer Finetti
Over 20 years experience in marketing communications, content development, and product…
Experience
Product Marketing Manager - Consumer
Nov 2022 — Present
Create, execute, and optimize the go to market strategy for consumers for ScholarshipOwl. Work with product manager to determine consumer voice, and to define our consumer persona. Develop product messaging, website messaging, and micro-messaging. Market and promote ScholarshipOwl to students via multiple channels (blog content, online community, ambassador program, webinars, presentations, etc.) Design ad creatives for Facebook and Instagram, and design graphics for social posts to promote scholarships. Concept and develop video ads for YouTube. Develop and execute strategies for multiple initiatives and special projects. Coordinate efforts with CMO, product manager and marketing team. Work closely with our campus ambassadors to ensure they carry our brand voice and messaging out to the students on their campus and on social media. Create monthly surveys targeting Gen Z and then write blog posts to share the results and analysis. Represent ScholarshipOwl in interviews with media outlets.
Education
National University
Master of Arts - MA, Counseling Psychology
1990 — 1993
University of California, Santa Cruz
Bachelor of Arts - BA, Psychology - Concentration: Legal Studies
1986 — 1990
Skills
- Video Production
- Bookkeeping
- Corporate Events
- Marketing Management
- Animation
- 3d
- Higher Education
- Digital Media
- Proposal Development
- Account Management
- Management
- Web Content Writing
- Budget Development & Management
- B2b Marketing
- Events
- Marketing Communications
- Medical Devices
- Marketing
- Healthcare
- Tradeshows
- Business Management
- Web Design
- Project Management
- Scriptwriting
- Branding & Identity
- Student Counseling
- Web Development
- Medical Animation
- Admissions Counseling
- Operations Management
- Copywriting
- Digital Marketing
- Social Media Marketing
- Event Media
- Event Marketing
- Public Sector
- Medical Marketing
- Photography
- Career Counseling
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