Jennifer Engstrand Reeder

WORK HISTORY

EDUCATION

SKILLS

ABOUT JENNIFER ENGSTRAND REEDER

SENIOR EMPLOYEE COMMUNICATIONS AND PUBLIC RELATIONS LEADER with progressive leadership experience spearheading the strategic planning and execution of multifaceted internal and external communications through cross-functional coordination and alignment, talent development and C-level relationship building. Agile changemaker with a proven record of navigating distressed and high-pressure scenarios, interfacing with key internal and external stakeholders to secure and leverage positive media coverage through large-scale media events, experiential marketing campaigns and strategic partnerships. Dedicated leader skilled at transforming business environments by optimizing communications structures and coaching teams to amplify enterprise impact. Areas of Expertise: • Strategic Leadership • Internal/Employee Communications • Media/Public Relations • Marketing Communications • Employee Engagement • Social Media & Digital Marketing • Crisis Communications • Agency/Vendor Negotiation & Management • Coaching & Mentoring • Content Strategy • Experiential Marketing • Project Management Select Achievements: • Developed a fully-integrated communications strategy that included the execution of hundreds of email communications, Intranet postings and video messages annually; produced quarterly in-person Town Hall meetings for all employees and enabled field employee livestreaming, allowing for greater engagement and message pull through • Spearheaded development of large‐scale Outdoor and Holiday PR brand campaigns, including seasonal and ongoing influencer programs, in addition to overseeing all targeted, strategic media outreach. • Led the search and selection of two new national philanthropic partners— St. Jude Children’s Research Hospital and Wounded Warrior Project —in partnership with the CEO and CMO, raising several million for both organizations by educating and engaging store teams to serve as brand ambassadors.