Jennifer Martin
Director, Revenue Operations @People Inc.
Signup · Get unlimited contacts
WORK HISTORY
Director, Revenue Operations @People Inc.
New York, NY, US
Assembled the Revenue Operations team across Health, Finance, and Auto verticals and successfully merged native, social and display operations teams to execute across the full digital ad product suite • Lead team in delivering over $110M in annual revenue for People Inc. brands including Verywell Health, Investopedia and Travel + Leisure, achieving continued growth year over year on key accounts such as Lilly, Novartis, Fidelity, Chase and Toyota • Overhaul the hiring and onboarding process, creating a candidate matrix and new hire training documentation and procedures to improve the identification and integration of top candidates into operational roles • Create data driven frameworks leveraging AI and automation to improve operational processes across billing, reporting, pacing and performance optimizations resulting in a 40% increase in productivity • Establish strong relationships with key stakeholders across Account Strategy, Sales, Analytics and AdOps, to spearhead cross-functional initiatives, drive automation, streamline workflows and implement new tools resulting in operational excellence and efficiency • Analyze market trends and revenue performance indicators (eCPMs, COGS, and margins) to develop product pricing strategy and implement rate card updates, while reviewing media plans to improve P&L margins and ensure profitability• Pilot innovative lower-funnel ad products on the Health vertical to drive lead generation revenue and leverage conversion data to optimize performance
EDUCATION
Regent's University London
Study Abroad Programme, Study Abroad--Marketing
Sacred Heart Academy
Honors Regents Diploma
Fairfield University
Bachelor of Science, Marketing
SKILLS
ABOUT JENNIFER MARTIN
Results-driven Director of Revenue Operations with 8+ years of experience across Health and Finance sectors. Adept at leveraging automation and AI tools to create operational efficiencies, optimize performance and scale revenue operations. Proven leader in managing multi-million-dollar revenue streams, executing mergers and building high-performing teams in fast-paced environments.
This profile is compiled from publicly available professional sources. Unifers is not affiliated with or endorsed by LinkedIn. Request removal of this profile.