Jennifer Greig
B2b Customer Marketing Manager @Mastercard
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WORK HISTORY
B2b Customer Marketing Manager @Mastercard
Toronto, ON, CA
Leading the development and execution of a customer-centric marketing strategy across key accounts in North America for Security Solutions, with a focus on driving cross-sell and upsell opportunities. Three core pillars serve as the foundation of this strategy:Awareness – Driven by highly targeted digital campaigns and tailored lead nurturing programs.Activation – Engaging customers through in-person summits and collaborative working groups;Advocacy – Amplifying the voice of the customer (VOC) through strategic speaking engagements, thought leadership opportunities, and impactful, results-oriented case studies.
EDUCATION
Durham College
Business Administration - Marketing, Honours, Marketing
SKILLS
ABOUT JENNIFER GREIG
Results-driven marketing strategist with over a decade of experience in end-to-end demand…
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