Jennifer Eddy
Award-winning marcom strategist, trusted brand consultant, innovative technologist, proud leader at Eddy Alexander
- Role
- President and Chief Strategist at Eddy Alexander
- Location
- Roanoke, VA, US
- LinkedIn followers
- 500 followers
About Jennifer Eddy
Data-savvy global marketing executive with blue-chip background supporting technology, government, higher education, healthcare, tourism, and professional services industries. Experience stretches from high-performance start-ups to Fortune 500 companies and Top 50 Global brands. Helped multiple organizations achieve sustainable growth and maturation moving swiftly from certified small/start-up phase to hundreds of millions of dollars in predictable annual revenue. Specialties include: Marketing, Growth Strategy, Advertising, Branding, Public Relations, Corporate Communications, Reputation Management, Lead Generation, Integrated Go-To-Market Planning, Issues and Crisis Management, Project Management, Sales Strategy, Campaign Performance Measurement, Analytics, Analysis, Market Research, Digital Marketing, Content Strategy, Operations and Resource Industrialization
Experience
President and Chief Strategist
Jul 2011 — Present
Jennifer Eddy is an experienced marketing strategist specializing in global Government, IT, Professional Services, Healthcare, Tourism, and Economic Development industries. In 2011, she established Eddy Alexander to bring the best and brightest marketing talent together to provide growth strategy, marketing execution, and measurable results for high-growth organizations. Eddy Alexander offers experienced perspectives, reliable services, and competitive pricing to proven firms who do not maintain a fully staffed, top tier marketing department in-house and to those that need to occasionally supplement their in-house team and skills to support strategic investments or aggressive growth objectives. Mrs. Eddy started her career in journalism and has married her interests in sociology, communications, and complex selling environments to develop highly sought-after expertise in growth strategy and marketing services. She has experience promoting top tier clients such as Adobe, Autodesk, Google, Microsoft, Oracle, and Red Hat, and top global consulting firms including Accenture, BearingPoint, Deloitte, and Genpact. Mrs. Eddy splits her time between Washington, DC and Roanoke, VA where she lives with her husband Sean, their sons Emanuel and Colin, daughter Lillian, and their black lab Asher.
Education
Fauquier High School
Advanced Diploma
Yale School of Management
Leadership and Consulting Skills Certificate, Business
The Tuck School of Business at Dartmouth
Digital Leadership, Business, Management, Marketing, and Related Support Services
2019 — 2019
Eastern Michigan University
European Cultural History Tour
James Madison University
Bachelor of Science, Media Arts & Design
Skills
- Marketing
- Mobile Marketing
- Market Planning
- Web Analytics
- Integrated Marketing
- Competitive Analysis
- Selling
- Creative Direction
- Go-to-Market Strategy
- Leadership
- B2b
- Direct Marketing
- Brand Development
- Segmentation
- Product Marketing
- Strategic Partnerships
- Demand Generation
- Interactive Marketing
- Branding & Identity
- Online Advertising
- Sem
- Event Planning
- Multi-Channel Marketing
- Crm
- Marketing Management
- Email Marketing
- Online Marketing
- Sales
- Salesforce.com
- Professional Services
- Lead Generation
- Strategic Planning
- Management
- Project Management
- New Business Development
- Executive Coaching
- Consulting
- B2b Marketing
- Business Development
- Digital Marketing
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