Jennifer Dusenberry
Insights & Strategy Consultant @Jennifer Dusenberry Llc
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WORK HISTORY
Insights & Strategy Consultant @Jennifer Dusenberry Llc
Washington, DC, US
Since 2013, consulted on more than 40 client engagements, independently or as a collaborator with agencies, firms, and other partners. Services have included insight generation activities and strategy/planning support. Clients have included for-profit companies and nonprofit organizations, including national member associations/organizations and philanthropic organizations. Led and facilitated development of deliverables to address branding, marketing, and communications challenges, including:• Differentiating brand promises and positioning statements.• Brand voice content for brand guidelines.• Ready-to-use, audience-specific messaging systems. • Big ideas to guide multi-channel campaigns.• Journey maps to inform and inspire effective tactical planning or UI/UX improvements.• Objectives, strategies, and high-level tactics to guide communications planning.Served as long-term strategic partner to a public university and two national member organizations, guiding or informing a range of interrelated brand, marketing, or communications efforts to optimize effectiveness and cohesion.
EDUCATION
Growclass
Certification, Growth Marketing
Georgetown University
M.S., Linguistics
The University of Texas at Austin
B.A., Plan II Honors Program, Sociology
SKILLS
ABOUT JENNIFER DUSENBERRY
I\'m a senior strategist and strategic planner for branding, marketing, and communications. I uncover opportunities for differentiation, engagement, and growth – and help put them into action. I’m equally at home crafting creative briefs and brand promises as I am mapping user journeys and inspiring multi-channel marketing and communications tactics. The joy of my job is working with teams to put all the right pieces together.WHAT I CAN HELP YOU ACHIEVE• Landscape assessments with a clear view of gaps and opportunities for brand differentiation• Insights into why audiences are and aren’t engaging, and what to do about it• Workshop facilitation to generate and evaluate winning ideas• Personas and journey maps to bring to life audiences and their wants and needs• Creative briefs that simplify and inspire (instead of confuse or overwhelm)• Inspiring ideas to guide multi-channel marketing and integrated campaigns• Brand strategy including: positioning, platforms and voice guidelines • Messages crafted to resonate and motivate desired actions• Writing support to create copy/content that connects and motivates actionWHAT YOU REALLY NEED TO KNOWI bring more than 15 years of experience supporting clients, including: nonprofits, national member associations/organizations, philanthropic organizations, universities, and government agencies. Past engagements include collaborating to: build support for public health investments, motivate healthy behaviors, and elevate organizations’ distinctly valuable approaches to improving lives.I have a passion for understanding people and creating meaningful connections. If you’re a Myers-Briggs person, I’m an INFJ to a tee. Empathic and intuitive, I listen actively and spot patterns quickly. And I’m driven to make a difference through my work.With graduate education in sociolinguistics, I’m also highly attuned to language and the power of words to inspire and connect.
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