Jennifer Donaldson

About Jennifer Donaldson

With over 20 years of experience as a content strategist and creator, I help organizations communicate effectively to educate, raise money and/or awareness and improve their reputation. I apply my award-winning storytelling skills and data-driven approach to create compelling and impactful digital content across platforms and channels. As a Senior Multi-platform Content Strategist at Wells Fargo, I collaborated with senior leaders in the bank\'s 10 distinct lines of business to identify their objectives, develop their narrative, and produce engaging content. I suggested the best multi-platform amplification strategy to reach internal and external stakeholders. Significant achievements include increasing external viewership of digital video content up to 100% and developing messaging and content that became company messaging used by the CEO. I am a dynamic and innovative collaborator, a trusted and thoughtful mentor focused on establishing loyal and cohesive teams, and a strategic integrator who maximizes budgets and ROI.

Experience

1. Senior Multiplatform Producer

   Wells Fargo

   Jan 2018 — Present · Washington, DC, US

   Collaborate with communicators in the bank\'s 10 distinct lines of business to identify goals, develop compelling digital content and determine multi-platform amplification to improve the banks reputation both internally and externally.* Strategically increased viewership of digital video content up to 100%* Created content after the murder of George Floyd, the insurrection on Capitol Hill and for Pride Month in 2021 that became company messaging introduced by the CEO.

Education

• George Mason University

  (BA) Speech Communications

• Harvard University

  (MPA) John F. Kennedy School of Government