Jennifer Dalipi

About Jennifer Dalipi

As a marketing executive with variety as the central core of my career, I am unafraid of new challenges. I thrive in periods of change by:• Asking the right questions and soaking up knowledge• Building strong relationships with colleagues, clients, and vendors• Consistently aligning roadmaps, KPIs, and marketing strategies with business objectivesI deliver value to my employer by:• Inspiring cross-functional teams to exceed revenue targets• Strategically thinking about the big picture while operating tactically in regards to the details• Establishing strong, cohesive team cultures focused on customer obsession and flawless executionI drive transformational growth for brands at all stages of maturity by:° Creating end-to-end marketing strategies from roadmap development through launch° Sparking a genuine connection with the consumer through storytelling across platforms° Leveraging owned, earned and paid channel touch points including digital, social, PR, and advertisingI help others succeed by: • Sharing my expertise as a 1:1 mentor and industry speaker at conferences, strategy seminars, roundtables, and events• Advising C-Suite leaders and entrepreneurs how to build, scale, and compete in a constantly evolving landscape• Partnering with vendors to validate their innovation, product development, and acquisition strategiesMy background includes:• Leading global marketing teams in start-up, rapidly growing, and established companies, technology firms, and agencies• Experiencing the evolution of the digital landscape and the criticality of a robust content supply chain• Creating market-disrupting brand strategies for clients in a variety of industries: beauty, luxury, fashion, telecommunication, energy, and finance among othersKey Areas of ExpertiseVision, Strategy, & Execution | Building Relationships & Partnerships | Business Roadmaps & KPIs | Team Leadership | P&L and Financial Management | Process Improvement | Branding | Media | B2B/B2C/DTC | Governance | Storytelling

Experience

1. VP, Strategic Partnerships

   Tracer

   Sep 2025 — Present

Education

• Florida Southern College

  Bachelor of Science (B.S.): Marketing Management, Business, Management, Marketing, and Related Support Services

• Institute of Culinary Education

  Culinary Arts Degree

Skills

• Mobile Advertising
• Advertising
• Customer Insight
• Google Analytics
• Media Planning
• Product Marketing
• Analytics
• Brand Awareness
• Direct Mail
• Online Marketing
• Strategic Partnerships
• Digital Media
• Sem
• Multi-Channel Marketing
• Competitive Analysis
• Brand Development
• Segmentation
• International Marketing
• Creative Direction
• Marketing Management
• Email Marketing
• Marketing Communications
• Ppc
• Web Marketing
• Display Advertising
• Omniture
• Mobile Marketing
• Marketing Research
• Digital Strategy
• Direct Marketing
• B2b Marketing
• Web Analytics
• Integrated Marketing
• Digital Marketing
• Relationship Marketing
• Brand Management
• Strategy
• E-Commerce
• Marketing Strategy
• Marketing