Jennifer Craft
Marketing Leader ✫ Growth ✫ Product ✫ Digital ✫ GTM Strategy ✫
- Role
- Head of Marketing at Sonrava Health
- Location
- Dallas, TX, US
- LinkedIn followers
- 500 followers
About Jennifer Craft
A marketing leader with extensive experience driving growth and developing acquisition…
Experience
Head of Marketing
Jul 2024 — Present · Dallas, TX, US
Driving patient growth, brand impact, and performance marketing at scale> Lead strategic growth initiatives to achieve 600K new patient volume in 2025, supporting a network of 500+ dental practices nationwide> Oversee all paid media channels—including Search, YouTube, Social, and Display—managing a $30M annual marketing budget and reducing cost per call by over 50% within 6 months> Built a team of 8 to drive a full-funnel patient experience from acquisition through retention> Manage brand and reputation strategy to ensure trust, consistency, and differentiation across hundreds of local markets> Use data-driven insights and performance metrics to scale efficiently while improving ROI
Education
SMU
MBA
Purdue University
BS
Skills
- Landing Page Optimization
- Web Design
- Affiliate Marketing
- Mobile Marketing
- Website Management
- Advertising
- Website Redesign
- Product Marketing
- Brand Awareness
- Integrated Marketing
- Sem
- Product Launches
- Email Marketing
- Google Adwords
- Blogging
- Customer Acquisition
- Marketing
- Digital Marketing
- Marketing Automation
- Product Management
- Online Marketing
- Analytics
- User Experience
- Content Strategy
- Marketing Strategy
- SEO
- Web Marketing
- Demand Generation
- Interactive Marketing
- Online Advertising
- Direct Mail
- B2b
- Search Engine Marketing (Sem)
- Direct Marketing
- Social Media
- B2c Marketing
- Marketing Communications
- Conversion Optimization
- B2b Marketing
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