Jennifer Meyer

About Jennifer Meyer

I lead Customer Advocacy at Imprivata — the trusted access management leader for…

Experience

1. Customer Advocacy Manager

   Progress Software

   Jun 2021 — Present · Burlington, MA, US

   Leads Global Customer Advocacy Program – Oversees onboarding, growth and engagement of the Progress advocate community, aligning strategies with global sales motions and go-to-market initiatives, while generating assets that support 15 product lines and corporate priorities.• Ensures program is a recognized VoC hub and growth engine – Introduces proven playbooks, storytelling expertise and scalable frameworks to deliver operational excellence.• Advances impactful customer storytelling – Leverages PR background to highlight compelling customer perspectives, amplify market trends and shape executive messaging with authentic proof points.• Accelerates sales pipeline and marketing impact – Aligns advocacy priorities with sales strategies by providing tailored customer proof points, fulfilling high volumes of requests and maintaining a robust library of testimonials, references and sales-ready assets.• Ensures consistent growth of global advocate community – Drives recruitment and engagement across enterprise, mid-market, SMB and open-source segments, consistently expanding participation and deepening customer relationships.• Boosts efficiency and scalability – Implemented a Salesforce-integrated advocacy platform to automate nomination and asset discovery, streamline processes and empower self-service; established repeatable frameworks for sourcing and nurturing references via NPS, Gainsight, and peer platforms.• Delivers consistent content and elevates visibility – Produces a steady cadence of customer success stories, videos and references that strengthen brand presence across analysts, media and events; played a key role in launching AI-powered content hub that centralizes assets and improves accessibility.• Optimizes reporting and insights – Built dashboards to track utilization, performance and campaign impact, enabling data-driven decision-making across teams.