Jennifer Citron
SVP, Artist Relations & Touring at Columbia Records
- Role
- Senior Vice President, Artist Relations & Touring at Columbia Records
- Location
- New York, NY, US
- LinkedIn followers
- 500 followers
About Jennifer Citron
Innovative experiential marketer with 20+ years of production expertise leading successful campaigns across the US for multi platinum & award winning artists.
Experience
Senior Vice President, Artist Relations & Touring
Sep 2021 — Present · New York, NY, US
Manage & support an extraordinary team of 8 who make me look good every day.Lead label efforts on long form broadcast specials, including Miley Cyrus Endless Summer Vacation Backyard Sessions (WW/Disney+), Adele One Night Only (US/CBS), An Evening with Adele (UK/BBC).Producer for Miley Cyrus: Endless Summer Vacation Backyard Sessions. Oversee the creation and execution of artist experiential marketing activations, showcases and fan engagements. Plan and execute company meetings and events – including building budgets, researching and booking venues, and engaging third party vendors.Work closely with Finance and Marketing to create or obtain budgets for all tours and promotional events across the Columbia roster.Work with Managers, Tour Managers, and various Sony Music departments (Marketing, Digital Media, Publicity, Video and Radio Promotion, Sales, and International Marketing) to create, approve, and execute promotional opportunities across the Columbia roster.Review tour support and promotional event budgets – this includes reviewing tour revenue and costs in detail with Managers and/or Tour Managers, cutting out unnecessary costs, and providing recommendations/solutions that lower costs and/or increase revenue.Approve promotional event budgets – this includes negotiating fair budgets with Management.Review artist promotional and tour accountings, calculate backend payments, and negotiate settlements with managers when necessary.
Education
Ithaca College
Bachelor of Science (B.S.), Television & Radio- Audio Production
1997
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