Jennifer Hilliard
Brand at Fannie Mae | Former Head of Brand at RKT | Building dreams
- Role
- Head of Brand & Product Marketing Strategy at Fannie Mae
- Location
- Washington, DC, US
- LinkedIn followers
- 500 followers
About Jennifer Hilliard
Seasoned, dynamic professional with extensive experience in spearheading innovative campaigns and initiatives to drive brand visibility, engagement, and growth. Instrumental in leading cross-functional teams to deliver exceptional results, strategic mindset, and keen eye for design consistently elevated brand presence across diverse platforms. Skilled in leveraging deep understanding of market trends and consumer behavior, crafting compelling narratives to resonate with target audiences and fuel brand loyalty. Known for ability to transform visions into impactful creative strategies, thrive in fast-paced environments, and inspire teams to exceed expectations and achieve ambitious goals. With relentless commitment to excellence, poised to propel forward-thinking brand initiatives, while navigating complexities of brand management to forge strong market presence. Specialties: Creative Direction Brand Identity & Consistency Brand Strategy Development Product Marketing Strategy Cross-Functional Team Leadership Brand Positioning & Loyalty Cultivation Customer Engagement Enhancement Integrated Marketing Campaigns Market Research & Trend Analysis
Experience
Head of Brand & Product Marketing Strategy
Aug 2024 — Present · VA, US
Education
The Art Institute of Washington
BFA, Graphic Design
2007 — 2010
IE Business School
Brand and Product Management Certificate, Product Marketing and Management
Georgetown University
Digital Marketing Certificate, Digital Marketing
University of London
Brand Management Certificate
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