Jennifer Cason
Vice President of Sales | Leading Enterprise Software Sales Teams for Revenue Growth and New Logo Market Expansion | Organic growth, Sales Generated Pipeline, Hunter mindset | Metrics driven Sales Leader
- Role
- Vice President of Sales at Homebuddy
- Location
- Franklin, TN, US
- LinkedIn followers
- 500 followers
About Jennifer Cason
I\'ve scaled three companies through the $20M–$100M ARR inflection point — the stage where…
Experience
Vice President of Sales
Jun 2025 — Present
Jennifer currently leads the global Commercial Sales organization for HomeBuddy, a high-growth leader in the Home Services Digital Marketing space. Her focus is on scaling sales operations, driving outperformance, and fostering a nimble, high-impact commercial team.As the Vice President of Sales, Jennifer oversees the end-to-end revenue generation engine, including:Commercial Sales: Leading New Business Acquisition (hunter), Customer Management & Expansion (farmer), and Revenue Operations functions.Strategic Planning: Developing and executing sales strategies aligned with HomeBuddy\'s ambitious growth targets.Organizational Enablement: Establishing scalable processes, playbooks, and training to maximize team performance and agility across all regions.Since joining HomeBuddy in 2025, the commercial organization has achieved significant milestones:Accelerated Growth: Drove triple digit Quarter-over-Quarter growth in Client Verticals.Sales Process Optimization: Successfully revamped the core sales process and messaging, leading to measurable improvements in Closed Won rates and a substantial reduction in client churn.Customer Experience Focus: Executed a full documentation and audit of the Customer Journey to proactively reduce customer friction and elevate the overall customer experience.Market Agility: Established robust processes that allow the full Commercial organization to be more nimble and responsive to rapidly changing market conditions.
Education
University of Wisconsin-Madison
BA
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