Jennifer White

About Jennifer White

Marketing and communications professional with over 15 years of executive experience, including corporate and public communications, content creation and distribution, public relations, traditional, digital, and social media marketing, content marketing, and strategy, brand marketing, data analysis including; keyword search, paid search, social analytics, organic search, conversion optimization, and conversion rate sales management, sales strategy, strategic planning, sales operations, corporate development, product development, website development and management, recruiting, training, compensation, CRM development and administration, eCommerce, business operations, digital and mobile advertising, broadcast, radio, fundraising, subscription management, product management, and skilled multi-tasker.Prior to the State of Maryland and the University of Baltimore; Director of Advertising and Marketing Baltimore Business Journal, Senior Manager of National and Advocacy Advertising and General Manager of TWT Insights Club at The Washington Times, Director of Advertising at POLITICO, Advertising Sales Manager with The Washington Post primarily focused on sales management and the recruitment and building of successful sales teams.Previously served in key management roles with The Baltimore Sun Media Group, most recently three successful years as the National Sales Manager.Specialties: Marketing strategy and management, communications, content management, website development and management, brand management and promotion, marketing collateral, materials management, networking, presentation skills, pricing, project management, proposal writing, new business development, corporate development, product development, business operations, product marketing, social media strategy, budgeting, forecasting, data analysis, market optimization, recruitment, retention, customer relations, service, and satisfaction, research, sales, training materials, vendor relations, media buying, sponsorship sales, event planning and sales. Proficient in Microsoft Office and Salesforce.com.

Experience

1. Managing Director Digital Fundraising

   State of Maryland

   Jul 2019 — Present · US

Education

• University of Maryland

  Business Administration, Management and Operations

• University of Baltimore

  MBA

• University of Baltimore

  Bachelor of Science (BS), Business Administration, Cum Laude

Skills

• Business Development
• Digital Marketing
• Email Marketing
• Mobile Marketing
• Budgeting
• Sales Presentations
• Social Networking
• Cold Calling
• Management
• Digital Media
• Salesforce.com
• Media Buying
• Online Advertising
• Strategy
• E-Commerce
• Social Media Marketing
• Sales Process
• Advertising
• Online Marketing
• Digital Strategy
• Advertising Sales
• Leadership
• Product Development
• Strategic Partnerships
• New Business Development
• Sales
• Sales Management
• Lead Generation
• Mobile Advertising
• Marketing
• Brand Management
• Analytics
• Marketing Strategy
• Consultative Selling
• Contract Negotiation
• Selling
• Start-Ups
• Market Research
• Media Planning
• Recruiting