Jennifer Burrell
Gm Ecommerce @Tailored Brands, Inc.
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WORK HISTORY
Gm Ecommerce @Tailored Brands, Inc.
Dublin, CA, US
Driving +15% YoY revenue growth for Men’s Wearhouse and +11% YoY for Moore’s through experience-led merchandising, CRO, and testing.Own digital assortment strategy and end-to-end merchandising and pricing execution across homepage, PLPs, PDPs, and promotions with direct accountability for revenue, conversion, and margin quality.Lead pricing and promotional strategy frameworks, testing elasticity, offer architecture, and price–promo balance to improve revenue quality and margin performance.Improved PDP engagement +22% YoY and PDP-to-ATC +3% through enhanced imagery, video, reviews, and feature clarity.Increased conversion rate +20 bps through structured A/B testing, funnel optimization, and content performance improvements.Partner with Customer Service and Operations to improve post-purchase experience, customer satisfaction, and loyalty.Treated product data and PDP experience as commercial levers, improving discovery, conversion, and customer trust through improved imagery, attributes, and taxonomy.Partner with Marketing to align paid media, lifecycle marketing, SEO, and onsite experience—optimizing channel mix, spend efficiency, and downstream LTV.
EDUCATION
Florida State University
Bachelor of Science - BS, Fashion Merchandising + Business
SKILLS
ABOUT JENNIFER BURRELL
Commercial eCommerce leader with 20+ years building and scaling digital businesses across retail, DTC, and marketplaces. I’ve led merchandising, pricing strategy, and digital shelf performance with full P&L ownership—driving revenue growth, margin quality, and conversion at scale.I specialize in turning complex product ecosystems into high-performing commercial engines by aligning assortment architecture, pricing frameworks, product data, and customer experience. Known for building scalable operating models, partnering deeply with Product, Engineering, Marketing, and Ops, and leading cross-functional transformation in high-growth environments.Career spans GM and VP-level leadership at Tailored Brands, Rakuten (ShopStyle), Shutterfly, Sears, and Coldwater Creek—bridging classic merchandising with modern digital commerce. I’m motivated by building strong teams, shipping real impact, and creating experiences that earn customer trust while driving profitable growth.
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