Jennifer Burnley
Strategic Experiential Retail Leader
- Role
- Owner at Scent & Sip, Llc
- Location
- Philadelphia, PA, US
- LinkedIn followers
- 500 followers
About Jennifer Burnley
Uniquely well-rounded senior leader with a winning history of leading tactical through strategic expertise in large multi-channel operations, fiscal management, digital engagement and service innovation in growing retail e-commerce, financial, and media organizations. My passion is using that experience to help small & growing business develop winning strategies and operations.
Experience
Owner
Jul 2016 — Present · Lansdale, PA, US
Owner & Operator of specialty retail & fragrance lab that offers guests memorable products, and experiences.Scent & Sip\'s unique model has great appeal to all age groups. Offering a unique spin on retail theater, hands-on experiences, and customizable premium products are only a part of its charm. Mix in a modern-relaxed atmosphere, relationship forward attitude and a desire to help the community it lives in grow and you start to feel the energy of the business. The customizable scented product selection leans into the large home and body fragrance market. As guests sniff their way through the over 100 fragrances to find favorites, powerful scent memories are recalled further enhancing the experience. As they blend their own creation new scent memories are made as is a long-lasting relationship.
Education
Columbia College Chicago
Marketing/Marketing Management, General
Columbia College Chicago
Marketing & Design
1991 — 1993
Skills
- Online Retail
- Multimedia
- Websites
- Social Marketing
- Interactive Tv
- Broadcast Television
- Building Relationships
- Leadership
- Customer Acquisition
- Customer Experience
- Start-Ups
- Interactive Marketing
- Strategic Planning
- Market Research
- Multi-Channel Retail
- Analysis
- Thought Leadership
- Branding Initiatives
- Multi-Channel Marketing
- Vendor Relationships
- Creative Services
- Customer Segmentation Strategy
- Mobile Applications
- Strategic Thinking
- Business Transformation
- Organizational Development
- Voice of the Customer
- Team Building
- Management
- Customer Service Management
- Internal Communications
- Internet Banking
- Project Portfolio Management
- Business Strategy
- Strategic Leadership
- Direct Mail Campaigns
- Advertising
- Strategy
- Workflow Applications
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