Jennifer B.

About Jennifer B.

Making the impossible happen is the name of my game. I play in all things media and entertainment. M.A. in Global Entertainment and Music Business from Berklee College of Music, Valencia, Spain. Thesis: How to Use Digital Currency as a Music Industry Standard.

Experience

1. Global Senior Manager, Pr

   Ray-Ban

   Dec 2020 — Present

   Lead PR strategy and media relations for all brand (Ray-Ban and Ray-Bam Meta) and product initiatives — from capsule collections to seasonal campaigns.Drive integrated influencer strategy: identify high-engagement talent per market, manage seeding, and track performance.Define KPIs and reporting frameworks for earned media, engagement, and ROI; translate them into actionable insights for global marketing.Collaborate cross-channel to align storytelling within owned and partner channels.Drive press coverage and earned media ROI for major events, retail launches, and cultural momentsOversee multi-market coordination across key regions (NA, U.K, EMEA, LATAM, APAC, MENA) ensuring alignment of storytelling, influencer seeding and brand activitiesCo-Develop experiential activations and guerrilla stunts to drive virality (e.g, pop-ups, city takeovers, influencer gifting, etc).

Education

• Berklee College of Music

  Master's Degree, Global Entertainment and the Music Business - Concentration: Emerging Business Models

  2014 — 2015

• University at Buffalo

  Bachelor of Arts, Communication

  2004 — 2006

Skills

• Public Relations
• Social Media
• Press Releases
• Publicity
• Digital Media
• New Media
• Event Planning
• Media Relations
• Television
• Social Networking
• Marketing Communications
• Blogging
• Facebook
• Teamwork
• Magazines
• Content Strategy
• Music Industry
• Pitching
• Media Pitching
• Media
• Broadcast
• Integrated Marketing
• Administration
• Accounting
• Content Development
• Copywriting
• Cision
• Burrellesluce
• Html
• Adobe Creative Suite