Jennifer Brace

WORK HISTORY

EDUCATION

SKILLS

ABOUT JENNIFER BRACE

As a Chief Futurist at Ford, I lead strategic discussions focused on long-term planning and future-oriented development. My work centers on researching demographic shifts, identifying market outliers, and creating data-driven scenarios to inspire fresh thinking and challenge conventional approaches. I strive to help teams explore a wide range of possibilities before deciding on a course of action, enabling the organization to tackle challenges with innovative perspectives, navigate uncertainty, and craft strategies that are both resilient and adaptable. Over the course of my career at Ford, I’ve led the launch of multiple versions of SYNC in-vehicle technology, directed user experience research on autonomous vehicles, and driven innovation in mobility from Greenfield Labs in Palo Alto. I’ve also had the privilege of serving as a technology spokesperson at events across the US, delivering keynotes for organizations like Women in Technology International and the Michigan Economic Development Corporation, and starring in four national advertising campaigns for Ford (2011, 2012, 2015, 2018). Additional Professional Accomplishments Include: • Member of two foresight leadership organizations (2024) • TEDx Detroit 2024 - How to Think Like a Futurist (2024) • Spearheaded a dog policy at Greenfield Labs (Palo Alto location) adopted by all locations (2018) • US Patents: Driver notification system for autonomous driving Ride hail car identification system Trunk package delivery via application system Multi-display vehicle information system in MyFord Touch Point of interest search, identification, and navigation in MyFord Touch • Ford TMM (Technical Maturity Model) Award: MyFord Touch performance upgrade (2011) • Spokesperson for Ford and the SYNC product (2010 – 2014) • Ford Executive Award, Vehicle Engineer Technical Excellence: vehicle chimes customization (2004)