Jennifer MacKenzie

About Jennifer MacKenzie

More than 25 years of marketing experience in financial services, insurance, retail and higher education. Fortune 100 company senior leadership roles in marketing strategy and management, brand strategy and management, digital, advertising, media, sponsorships, diverse marketing and customer experience. I am passionate about helping brands, teams and individuals transform and grow. Throughout my career, I have focused on bringing teams together to uncover opportunities, set strategy and drive results for customers, intermediaries and teams. We live in a dynamic and complex time and as marketers, I believe our goal is to help customers have the information they need to make smart decisions and enrich their lives. I have had the opportunity to lead the marketing teams for Nationwide’s insurance and financial services divisions, acting as CMO for two multibillion dollar businesses. I have also led the brand strategy and enterprise marketing strategy for a nearly hundred year old iconic brand. In these roles, I have thrived in helping teams better understand the needs of our customers, translate business strategies to brand and go-to-market strategies, and ultimately help customers better protect their families, businesses, and financial futures. I enjoy volunteering in my community and serving on the Board of The Childhood League Center, including chairing the Marketing Committee. The Childhood League Center is an innovative non-profit that serves children with developmental delays through specialized early childhood education and family-centered services for children under age six. The Center delivers critical early intervention support that leads to improved graduation rates, earnings and health longer term.In my down time, I enjoy spending time with family and friends. I love to travel and explore new places as well as spend time outside biking, hiking, skiing and playing golf. When it\'s time to unwind, I enjoy yoga and reading.

Experience

1. SVP, Marketing Management, Property and Casualty

   Nationwide

   Sep 2020 — Present · Columbus, OH, US

   Lead all marketing activity for Nationwide\'s Property and Casualty insurance division to bring our mission of protection with extraordinary care to life. Drive intermediary brand awareness, consideration and conversion across the business portfolio, including personal lines, small and middle market commercial, agribusiness, excess and surplus, and specialty insurance. Lead direct-to-consumer marketing activity for personal lines and small commercial insurance.Responsibilities include- Member of business cabinet and enterprise marketing cabinet- Develop Nationwide\'s marketing strategies and plans across lines of business- Implement integrated media plan including consumer and intermediary advertising, digital, direct marketing, sponsorships and thought leadership- Optimize marketing investments and resources across programs to drive incremental economic value for intermediaries, customers and business partners- Team leadership and development

Education

• Miami University

  Bachelor of Business Administration - BBA, Finance, Marketing and International Business

  1987 — 1991

• The Ohio State University Fisher College of Business

  MBA

  1999 — 2001

• Miami University Farmer School of Business

  Bachelor’s, Finance, General

Skills

• Digital Marketing
• Media
• Email Marketing
• Property & Casualty Insurance
• Channel Marketing
• Brand Development
• Interactive Marketing
• Insurance
• Market Planning
• Advertising
• Social Media Marketing
• Strategy
• Multi-Channel Marketing
• Strategic Marketing
• Marketing
• Analytics
• Finra
• Affinity
• Sponsorship
• Brand Management
• Fundraising
• Marketing Strategy
• Merchandise Planning
• Strategic Communications
• Marketing Communications