Jennifer Smith

About Jennifer Smith

I am passionate about consistently delivering brand transformation and market expansion through hands-on, big-idea marketing, team building, and cost-effective execution.I have a proven track record transforming and revitalizing global brands across healthcare, IT, and telecom through strategic positioning, integrated marketing, and impactful communications. Proven success in building high-performing teams, driving market expansion through data-driven strategies, and delivering exceptional results for diverse organizations, from startups to Fortune 500 companies. Core Capabilities: Corporate, Product, & Global Brand Positioning B2B | B2B2C | B2C Brand Strategy Integrated and Field Marketing High-Impact Team Building Change Management Global Marketing Roadmaps Visual Design & Brand Identity Executive Leadership Go-to-Market Strategy Multi-Channel Marketing & Campaigns Experiential Marketing & Events Market & Competitive Intel Product Marketing & Launch Corporate Communications Thought Leadership & Narrative Development Data-Driven Analytics & Insights New Market Entry Media Relations Strategic Planning & KPIs Career Highlights: B2B & B2C Global Brand Transformation. Unified Amwell’s corporate, product, and acquired brands under a cohesive enterprise framework, completing a full brand refresh in 6 months and launching digital-first demos and campaigns. Revenue Growth & Market Expansion. Grew Cerner Global 40% YoY, generating $300M ARR in non-U.S. markets and expanding presence to 25 countries. Category-Defining Brand Creation. Co-founded CommonWell Health Alliance, a leading healthcare data exchange network. Achieved award-winning brand recognition, secured 130+ member companies and 27K provider sites, and averaged 390% YoY provider adoption growth. Fortune 50 M&A Leadership. Orchestrated C-suite communications and acted as corporate spokesperson during Sprint Nextel’s $35B merger, shaping investor, media, and employee perceptions.

Experience

1. Vice President, Ecosystem Marketing

   athenahealth

   Feb 2026 — Present

Education

• Universität Trier

  Study Abroad Program, German Language and Culture

• Truman State University

  BA, Communication, Journalism, and Related Programs

• The University of Kansas

  Masters, Integrated Marketing Communications

Skills

• Newsletters
• Strategy
• Integrated Marketing
• Management
• Trade Shows
• Experiential Events
• Strategic Public Relations Planning
• Global Marketing
• Public Relations
• Internal Communications
• Strategic Planning
• Strategic Communications
• Corporate Communications
• Marketing
• Speech Writing
• Marketing Strategy
• Leadership
• Advertising
• Experience Design
• Marketing Communications
• Global Media Relations
• Program Management