Jennifer Biefel
- Role
- Vice President, Customer Acquisition & Experience Marketing at Opry Entertainment Group
- Location
- Nashville, TN, US
- LinkedIn followers
- 500 followers
About Jennifer Biefel
With over 20 years of experience in digital, loyalty, CRM and ecommerce marketing, I am a…
Experience
Vice President, Customer Acquisition & Experience Marketing
May 2019 — Present
Drive customer lifecycle planning strategy for multi-channel initiatives to attract, acquire, engage and monetize audiences across Brands, including Grand Ole Opry, ACL Live, Ole Red and Ryman Auditorium. • Oversee product development initiatives to expand the overall MarTech platform. • Lead marketing across all owned and paid channels, including organic social, email, SMS, CTV, digital, radio, out of home, etc. • Build a data driven organization based on analytics and reporting.
Education
University of Wisconsin–Oshkosh
BA, Psychology & French
1990 — 1994
Northwestern University
MS, Integrated Marketing Communications
1995 — 1996
Université Rennes 2
French
1992 — 1992
Skills
- Email Marketing
- Digital Strategy
- Database Marketing
- E-Commerce
- Customer Acquisition
- Strategy
- Analytics
- Contact Management
- Advertising
- Segmentation
- Brand Development
- Marketing Management
- Customer Insight
- Mobile Marketing
- Customer Relationship Management (Crm)
- Digital Marketing
- Crm
- Brand Management
- Marketing Strategy
- Marketing
- Customer Journey Mapping
- Direct Marketing
- Interactive Marketing
- Web Analytics
- Multi-Channel Marketing
- Integrated Marketing
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