Jennifer Davis

Chief Market Officer, Central States | Chief Activator | President, CEO, CMO | Author, Well Made Decisions | Board Member

Role
Chief Market Officer at Central States
Location
Atlanta, GA, US
LinkedIn followers
500 followers
Advertising & MarketingView LinkedIn profile

About Jennifer Davis

Transforming businesses into customer-obsessed forces of good. Grounded in the principles of well-made decisions and hospitable leadership, I bring expansive thinking to ideation and a bridge-building approach to business growth. A proven c-suite leader and P&L operator, serial “intrapreneur,” and advisor, my toolkit includes: Building strategic plans and then crafting and activating operational plans, goals, and KPIs aligned with the strategy Envisioning and scaling business growth (from $0 to $120M, from $300 to $1B) Leveraging communications to paint a vision, provide industry leadership, and enable change Optimizing the potential of M&A through operational excellence Creating holistic brand and go-to-market strategies for complex businesses to drive growth Inspiring industries with innovative and elevated physical and digital experiences Designing business models, channels, and partnerships for game-changing results (including multi-layer distribution, ARR, and partner ecosystems) Developing diverse teams and inclusive workplaces, building corporate culture Inspiring new ideas and making connections that lead to breakthroughs I look forward to being inspired by you. Let\'s connect! P&L – High-Velocity Decision Making – Product Marketing – Innovation – Events – Mergers and Acquisitions (M&A) – Product Led Growth (PLG)- Enterprise Marketing – Customer Insights – Digital Transformation – Brand Strategy – Go-to-Market Strategy – Channels Management - Strategic Partnerships – Organization Design – Change Management – Diverse and Inclusive Teams (D&I, DEI) – Risk Identification and Mitigation – Brand Awareness – Demand Generation and Customer Acquisition – Thought Leadership – Publishing – Public Speaking – Employee and Corporate Communications – Investor Presentations – Public Relations – Board of Directors – ESOP – College Sports – Intercollegiate Athletics – NIL – Sports Business – Industrial Manufacturing – Onshoring – Category Management – Mentoring – Business Analytics – Market Analysis – Cross-Functional Collaboration – Brand Building – Technology – Strategic Program Management – New Product Introduction – Product Launch – Budget Management – Business Planning – Private Equity – Digital Platforms – Operational Planning – Compensation and Incentive Design – Global Business – Culture – Experiential Marketing – Exhibitions – Trade Shows – Conferences – SaaS – Software – Electronics – Digital Marketing – Social Media Marketing – Marketing Automation – Influencer Marketing

Experience

  1. Chief Market Officer

    Central States

    Aug 2023 — Present · Northwest Arkansas, AR, US

Education

  • Gallup

    Leading High Performance Teams (from Boss to Coach)

    2020 — 2020

  • Abilene Christian University

    Summer Scholars Program

    1990 — 1990

  • Pepperdine University, The George L. Graziadio School of Business and Management

    Master of Business Administration - MBA

    2000 — 2001

  • Center for Leadership Studies

    Situational Leadership

    2012 — 2012

  • Warner Pacific University

    Bachelor of Science

    1991 — 1994

  • Harvard University

    Executive Education

    2005 — 2005

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Jennifer Davis — Chief Market Officer at Central States in Atlanta, GA, US | Unifers