Jennifer Brown

Experience

1. Senior Content Marketer and Team Lead

   Bluleadz

   Dec 2020 — Present · Tampa, FL, US

   Provides strategy and strategic content to drive traffic and lead development for a variety of clients including medical, manufacturing, and IT sectors. Analyzes websites for SEO, content strategy, and user experience, providing clients with strategic direction.Conducts in depth keyword and SEO research and analysis, monitoring and reporting on SEO performance and provides proactive strategy to achieve goals. Prepares content marketing strategy both monthly and quarterly. Writes weekly blogs (with social copy), landing pages, email and sales sequences, webpages, landing pages, and gated content such as ebooks, for clients. Applies long-term content strategies utilizing buyer’s journey and persona while adhering to SEO best practices. Generates content ideas to improve organic traffic.Provides strategy for lead management.Utilizes Hubspot to post blogs and track strategic initiatives and successes and reporting back to client while updating objectives. Writes copy with the goal of increasing client traffic and converting traffic to MQLs or SQLs depending on client needs.Assists in the training of content writers and content strategy across organization-Part of team managing highest MRR and with best retention rate-Consistently increases site client site traffic QoQ and YoY-Consistently improves client SEO performance with steady gains for targeted keywords-Client reviews and feedback are consistently positive with project and returning clients requesting my work-Awarded the “Awesome” Award in 2021 by co-workers at yearly gathering for best representing Bluleadz core values: do the right thing, respect, honesty, transparency, reliability can-do attitude, take ownership and self-motivate, be awesome in everything we doHubspot, SEMRush, Ahrefs, Hotjar

Education

• Bowling Green State University

  M.F.A

  1997 — 1999

• Elmira College

  B.A

  1991 — 1995