Jenn Ardery
B2B SaaS Leader | Human-centered AI Enthusiast | People-First Manager | Driving GTM Results
- Role
- Director Product Marketing, Global Workforce Management at Dayforce
- Location
- Boston, MA, US
- LinkedIn followers
- 500 followers
About Jenn Ardery
Customer-focused, B2B SaaS marketing leader versed in product go-to-market (GTM) strategy, market segmentation, competitive intelligence, content strategy and development, and cross-functional team leadership with 12+ years of experience communicating the value of SaaS and HR technology.Highlights of skills include: New product launches & rebranding Content marketing Team management Internal communications & enablement Competitive intelligence & positioning Program and project management Collaborative, analytical, and drivenContent expertise includes: Frontline Workforce Management, SaaS, Healthcare, Retail, Manufacturing, Future of Work, Employee Experience, Customer Experience, Digital Transformation, Preventing Employee Burnout, Employee Engagement, Global Expansion
Experience
Director Product Marketing, Global Workforce Management
Nov 2021 — Present
Craft new messaging frameworks for the workforce management product line and retail and manufacturing segments Own positioning for product line web pages which led to a 34% increase in unique page views and 17% decrease in page bounces Support revenue enablement and pipeline acceleration by training sales on how to sell into buyer personas and how to differentiate against the competition Develop and implement plan for customer conference, including themes for 12 breakout sessions, an expo hall booth, and script for an executive stage presentation
Education
Boston College Carroll School of Management
Bachelor of Science - BS, Double Major: Marketing Management, Sociology
Wharton Executive Education
Course: Executive Presence and Influence, Persuasive Leadership Development
Skills
- Product Marketing
- Demand Generation
- Crm
- Strategy
- Marketing Communications
- Marketing Strategy
- Business Development
- Product Management
- Digital Marketing
- Email Marketing
- Salesforce.com
- Cross-Functional Team Leadership
- Hootsuite
- Social Media Marketing
- Market Research
- Content Marketing
- Partner Marketing
- Adobe Creative Suite
- Camtasia
- Joomla
- Oracle Hcm
- Robohelp
- Adobe Captivate
- Adobe Audition
- Website Management
- Event Management
- Program Management
- Budget Management
- Team Management
- Oracle HR
- Kronos Wfc
- Enterprise Software
- Saas
- Software as a Service (Saas)
- Marketing
Find verified contacts for anyone on LinkedIn
Unifers gives sales teams verified emails and direct dials, enriched profiles, and outreach that lands in the inbox.
Free plan included · No credit card required
This profile is compiled from publicly available professional sources. Unifers is not affiliated with or endorsed by LinkedIn. Request removal of this profile.