Jennifer Baldwin

About Jennifer Baldwin

I am a strategic, multi-faceted, and dynamic professional with a seasoned sales strategy background, a historyof optimizing and scaling day-to-day sales operations, and a talent for aligning teams around common goals. Icombine over 2 decades’ experience generating growth and profitability for multiple high-profile organizations;incorporating market insights and business intelligence into the broader sales strategy; delivering a highlydifferentiated and frictionless customer experience that fosters brand loyalty; and carefully shaping the processesand policies that sustain an efficient, productive, and highly competitive organization. I am a supportive team leader with a strong ability to take charge of projects, train and empower others, andmotivate those around me to do their best work. I believe a leader’s primary duty is to cultivate, professionallydevelop, and grow confidence in her team. I have the ability, expertise, and coaching skills to drive my team tosuccess. I am an effective listener who absorbs information like a sponge and doesn’t rush client interactions to close adeal. Rather than treat my clients as a means to an end, I handle each one with patience and understanding. I listento each customer’s goals and pain points so I can better align their needs with what I’m offering. This makes eachcustomer interaction more relevant, meaningful, and solutions oriented. I have the communication skills to clearly articulate my vision, persuade people to take action, and get the ballrolling in the right direction. Whether I’m sending out emails, communicating with a customer, presenting to acrowd, or anything in between; I communicate quickly, accurately, and effectively. Key Skills Strategic Planning & Execution Sales & Business Development Customer Engagement & Retention Operational Change Management Cross-Functional Collaboration Analytical Problem Solver Marketing/Demand Generation Team Leadership & Development Project Lifecycle Management Relationship/Partnership Building Data Analytics/Business Intelligence Process Improvement & Optimization

Experience

1. Director of Marketing and Purchasing

   Atlantic Food Distributors

   Aug 2023 — Present · Canton, OH, US

   I lead the marketing strategy for a growing independent food distributor, focused on generating vendor-funded income, driving category growth, and executing co-branded campaigns that impact sales. By developing strong supplier partnerships, I’ve increased marketing support while elevating visibility and profitability of key categories.My approach integrates marketing and procurement to ensure our product mix aligns with customer needs, seasonal trends, and promotional opportunities. Strategic product selection and promotion help us drive customer value and maximize supplier ROI.Lead all procurement and marketing functions with a unified strategy centered on growth, vendor alignment, and customer engagementOversee specialty categories including seafood, premium meats, and high-margin differentiated products for independent restaurantsBuild and manage vendor partnerships—negotiating pricing, rebates, freight, and marketing support that fuels joint successLaunch and execute multi-channel marketing campaigns across print, email, digital, social media, and in-person eventsDirect all test kitchen initiatives, including vendor-sponsored product showcases, customer visits, and content creationCollaborate with sales and culinary teams to align purchasing with trends, margin goals, and promotional calendarsDevelop and manage marketing tools such as flyers, recipe cards, social content, and bi-weekly promotional emailsLead the creation of the company’s first structured marketing calendar, tying vendor funding to category promotionsAnalyze purchasing and marketing performance to refine strategy, reduce risk, improve turns, and ensure campaign ROIMentor and develop procurement and marketing staff focused on supplier management, planning, and sales enablement

Education

• Institute for Integrative Nutrition

  Holistic Health & Nutrition

  2011 — 2012

• Northern Kentucky University

  Bachelor of Science - BS, Finance

• Cincinnati State Technical and Community College

  Culinary Arts

Skills

• Recipes
• Social Media
• Chef
• Supplements
• Restaurants
• Recipe Testing
• Nutrition
• Social Networking
• Pain Management
• Culinary Skills
• Baking
• Wine
• Lifestyle
• Fine Dining
• Weddings
• Food Safety
• Fitness
• Food Service
• Weight
• Nutritional Counseling
• Wellness
• Nutrition Education
• Hospitality
• Food & Beverage
• Cuisine
• Customer Service
• Coaching
• Holistic Health
• Banquets
• Cooking
• Catering
• Parties
• Small Business
• Public Speaking
• Food
• Wellness Coaching
• Social Media Marketing
• Menu Development
• Event Management
• Lifestyle Coaching