Jenny Akerman-Smith

Chief Operating Officer @Launchmetrics

London, GB
MOBILE NUMBERS
+91 *********19

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WORK HISTORY

Nov 2015 — Present

Chief Operating Officer @Launchmetrics

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London, GB

Global operational leadership position responsible for carving out worldwide HR/People Ops function and overseeing post-merger integration activities as well as further acquisitions in the US, Europe and Asia. As a member of the the Executive Team, my day to day objective is to support our CEO and coordinate functional leaders on global corporate strategy and growth initiatives.Key Achievements- Oversaw the deal process for the majority stake acquisition of Launchmetrics by the Lectra Group in 2024, ensuring a smooth transition and strategic alignment between the two organisations- Directly managed negotiation, deal process and led subsequent integration of DMR, Launchmetrics\' direct competitor DMR in 2022- Closely supported the CEO on a $50 million funding round in 2018 led by Bpifrance, followed by Seventure, Cipio Partners and Famille C (Famille Courtin-Clarins)- Drove the development of our culture with a special commitment to the recruitment, enablement and empowerment of female employees, leading to the company being recognised as a \'Top Company Worldwide For Women\'. Today, more than 50% of Launchmetrics’ employees are female and 39% of the product, tech and data teams are women compared to the industry average of 25%.

EDUCATION

N/A

CIPD Qualifications

Being an Inclusive Leader

N/A

Shaw Academy

Advanced Diploma, Online Marketing

N/A

CIPD Qualifications

Data and Analytics for People Professionals

N/A

University of the Arts London

Ba (Hons) Fashion Management, (Marketing & HR Management)

SKILLS

Lead GenerationSocial MediaNegotiationEmployer BrandingE-CommercePublic RelationsBusiness StrategyFashionManagementBusiness DevelopmentDigital MarketingChange ManagementMergers & AcquisitionsMarketing CommunicationsPublicityHuman ResourcesSocial Media MarketingCommunicationSalesLeadershipStrategic PlanningEmployee RelationsEvent ManagementDigital StrategyEmployee Engagement

ABOUT JENNY AKERMAN-SMITH

CXO leader with 15+ years of experience in the Fashion, Luxury, and Retail industries, specialising in Business & People Operations, Legal, IT, and SaaS strategy. Deeply involved in Launchmetrics\' growth journey, from co-managing the merger of Fashion GPS and Augure to coordinating the acquisitions of Visual Box, IMAXtree, Parklu, and DMR, shaping the global business it is today. Currently overseeing the operational integration of Launchmetrics into the Lectra Group.Responsible for overseeing PeopleOps, RevenueOps, SaaSOps, and Legal, while driving corporate strategic initiatives in support of the CEO. This includes executive program management, ensuring cross-functional alignment across the Executive and Senior Management teams to drive efficiency and business success.A background in Business Management from the London College of Fashion, combined with extensive experience in global environments, enables a data-driven, strategic approach to optimising operations, culture, and business transformation.

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Jenny Akerman-Smith — Chief Operating Officer at Launchmetrics in London, GB | Unifers