Jennifer Absher
Marketing Manager @Eurofins Viracor BioPharma Services
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WORK HISTORY
Marketing Manager @Eurofins Viracor BioPharma Services
Develops and executes marketing strategy and communication plans, programs and campaigns, both short and long range to create client demand and achieve organizational objectives within budget and on time. Uses data to inform strategy and demonstrate ROI. Works closely with the President of BioPharma, research & development, sales and other operational groups to drive product (test) and service conceptualization, define market requirements and develop commercialization strategies to meet revenue growth goals and deliver intended value proposition. Understands the BioPharmaceutical industry and how Viracor’s tests and services help clients advance phase I through IV clinical trials; creates impactful messaging and positioning of Viracor’s BioPharma services. Partners with sales, scientific and client services teams and leadership to build and improve processes and assess targets for marketing, communication and training to ensure product positioning is effectively delivered and revenue goals are met. Develops content and/or creative strategy for, and produces or oversees the production of integrated marketing deliverables including events, web, traditional and social media, print and digital communications. Informs brand strategy and related execution to ensure we are effectively communicating and delivering our story and value proposition. Tracks, measures and is accountable for the success of marketing programs and deliverables, with ability to be agile and make adjustments as/if needed to achieve goals. Establishes a rigorous metrics-based approach for determining impact of marketing activities on increasing Viracor revenue, brand strength, product awareness and expanding our customer base. Uses well-defined goals and metrics to assess success, guide and refine sales and marketing campaigns.
EDUCATION
Brigham Young University - Idaho
Associates, Communications
Brigham Young University
BS in Communications, Print Journalism
ABOUT JENNIFER ABSHER
15+ years of marketing experience, specifically B2B. Knowledgeable event…
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