Jennifer Abrams

About Jennifer Abrams

Organized and creative Marketing Professional with a proven history of developing and executing strategic campaigns that drive engagement, brand awareness, and revenue growth. I blend traditional and digital marketing expertise with strong program management skills to deliver measurable success. Core Competencies: Campaign Management, Strategic Planning, Marketing Performance Analytics, Cross-functional Collaboration. Tech Stack: Salesforce, HubSpot, Monday, WordPress, ZoomInfo, Adobe Creative Suite, Canva.Whether working independently or driving team collaboration, I am dedicated to driving campaign success from concept to completion.

Experience

1. Marketing Manager

   Frontrunner Bus Group, Inc.

   Jul 2025 — Present · Billerica, MA, US

   Hands-on Marketing Manager driving the full-stack content engine and HubSpot operations. Lead end-to-end campaign execution, content strategy, and database management to optimize segmentation and maximize campaign performance.Content Strategy & Editorial• Build, own, and optimize the content calendar with clear deadlines, dependencies, and stakeholders.• Write and edit marketing content (e.g, blogs, emails, landing pages, social copy, nurture flows) aligned to industries and funnel stage to improve engagement and increase MQL pipeline.• Build and maintain reusable frameworks and templates that enable scalable, on-brand execution.Campaign Management (HubSpot)• Plan and execute multi-channel campaigns (email, landing pages, forms, workflows, social) in HubSpot Marketing Hub.• Build segmentation and nurture workflows that move prospects through the funnel.Content Syndication & Vendor Management• Source and manage third-party content syndication partners to expand reach and generate qualified leads.• Negotiate placements, set lead criteria, define targeting and messaging, and ensure brand compliance.HubSpot CRM/Database Management• Monitor and improve database health through regular maintenance, clean-up initiatives, and process enhancements.• Create and manage lists, properties, workflows, and documentation for repeatability.Dealer Network Support & Relationship Management• Build and maintain relationships with the dealer network. Provide content, campaigns, and co-marketing assets while ensuring brand alignment.

Education

• Middlesex Community College

  Associates, Business Administration and Management, General

• University of Massachusetts Lowell

  Associates, Graphic Design and Digital Imaging

Skills

• Program Management
• Marketing Communications
• Promotions
• Budgeting
• Digital Marketing
• Email Marketing
• Lead Generation
• Vendor Management
• Online Marketing
• Strategic Planning
• Integrated Marketing
• Marketing Strategy
• Advertising
• Event Management