Jennifer Aalgaard-Bretz

About Jennifer Aalgaard-Bretz

I am a senior marketing leader and data-driven strategist with over 20 years of experience, including 7 years at a Fortune 10 company. Throughout my career, I have leveraged analytics and technology to draw real-life conclusions, create efficiencies, optimize resources, and enhance the customer experience. The global marketing plans, processes, and strategies that I design and refine consistently maximize reach and engagement among target markets. I hold a Master of Communications. Key Accomplishments at Amazon• Own complex initiatives, develop BizOps strategies, design systems, and establish metrics that provide cross-functional structure, streamline processes, and advance global marketing goals.• Created and rolled out an input process that reduced time to develop weekly business reviews by 75%.• Earned 242 leads (807% of goal) and 47 qualified leads (783% of goal) within 14 days of announcing Amazon Care, a virtual health service solution.• Designed an integrated marketing planning process that reduced time from conception to in-market placement by 54%, lowered costs by 15%, and drove cohesion across all marketing leadership.

Experience

1. Founder & Principal Partner

   Lysera Partners

   Jan 2026 — Present · US

   Lysera Partners is a consulting collective specializing in marketing, communications, business development, and operational optimization.Founded to serve purpose-driven brands, we help businesses grow with clarity and authenticity — guiding each client into their next era with strategies that align purpose and performance.

Education

• University of Washington

  Master of Communications, Digital Communication and Media/Multimedia

  2015 — 2017

• Eastern Washington University

  Communications with Public Relations Emphasis, Public Relations, Journalism, Communications, Marketing

  2000 — 2004