Jennifer Zweifel
Director of Operations and Marketing @Fitness Collective
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WORK HISTORY
Director of Operations and Marketing @Fitness Collective
Scottsdale, AZ, US
Increased lead generation by 260%, doubling the business in the past 5 years-Grew subscribers by 230% through email marketing campaigns and tailored copywriting, creating \"must-open\" digital communications and high-trust community engagement-Executed end-to-end Meta ad campaigns, managing everything from scripting, filming, and editing, to witty copywriting and performance tracking, generating 900+ leads for as low as $5.92 per lead-Designed and launched a high-conversion Wix website and tailored landing pages, authored all SEO-optimized copy, and placed visual assets to transform visitors into high-intent leads and subscribers-Built metrics dashboards using Google Sheets and Hubspot to analyze the “why” behind our numbers, leading to clear insights and data-driven strategy pivots-Leveraged Asana to manage time sensitive projects and transform company systems from “choose your own adventure” to repeatable SOP’s, driving clarity and efficiency during rapid company growth-Utilized Canva on a daily basis to design and edit marketing assets such as videos, photos, graphics, and flyers-Managed the leasing, facility build-out, and opening of our new gym in Scottsdale, meeting 100% of project deadlines through vendor relationship management and cross-functional communication-Designed and procured custom apparel and merchandise, establishing a new revenue stream and increasing brand affinity among both clients and team members.
EDUCATION
Arizona State University
Bachelor of Science - BS, Logistics, Materials, and Supply Chain Management
ABOUT JENNIFER ZWEIFEL
I am a dynamic and highly motivated Director of Marketing and Operations who has helped my company double in the last 5 years. I am a true \"do-er\" at heart - if someone wants to get something done efficiently, I am the go-to person. As a Marketing Director, I specialize in building full-funnel marketing engines that hook and covert cold audiences into raving fans. As an Operations Director, I\'ve learned the importance of attention to detail and creating clear, repeatable systems that scale - even during periods of rapid growth. Overseeing two vital business departments, I\'ve gained invaluable skills in problem-solving, relentless focus, data analysis, and business growth as a whole.Lastly, it wouldn\'t be an accurate \"About\" section without mentioning my lifelong love for Disney, which cannot be overstated. Since completing the Disney College Program in 2018, I am driven by the Disney standard of excellence. My passion for the brand continues to inspire my work today!
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