Jennifer Zamzow
Director of Marketing and Business Development @Contractor Accelerator
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WORK HISTORY
Director of Marketing and Business Development @Contractor Accelerator
Contractor Accelerator is mobile software for residential contractors that streamlines the entire workflow from collecting leads and creating bids and drawings, to scheduling, keeping track of project statuses, and ensuring payments have been received.As Director of Marketing and Business Development, I oversee the customer acquisition strategy and execution through multichannel marketing and strategic industry partnerships- Refreshed the brand with a customer verified value proposition, clearer brand identity, more relatable narrative, and scalable go-to-market strategy- Led the transition from a traditional sales model to a more scalable technology-driven customer acquisition model- Implemented add-on services to create new revenue streams resulting in 3% of annual revenue in the first year- Achieved over 300% increase YOY in trial registrations- Created and implemented customer onboarding processes, resulting in increased trial retention- Elevated key manufacturer and industry association relationships to create more formalized and mutually beneficial contractual marketing agreements and better exposure for the brand. Learn more about our capabilities in the video below or check out our website.
EDUCATION
University of Phoenix
Bachelor of Science, Business Management
SKILLS
ABOUT JENNIFER ZAMZOW
Director of Marketing and Business Development at Contractor Accelerator
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