Jennifer Wulf
Brand Marketing Leader | Executive Producer of Mutual of Omaha’s Wild Kingdom Protecting the Wild | Owner of 2 Eileen’s Colossal Cookie Franchises
- Role
- VP Brand Strategy at Mutual of Omaha
- Location
- Omaha, NE, US
- LinkedIn followers
- 500 followers
About Jennifer Wulf
Senior brand marketing leader with over 20 years of experience building consumer facing brands. Analytically minded and results driven.
Experience
VP Brand Strategy
Apr 2021 — Present · Omaha, NE, US
Driving meaningful, revenue generating brand work across Mutual of Omaha. We have Reimagined an iconic brand asset in Mutual of Omaha\'s Wild Kingdom and creating a content engine to leverage across multiple channels and mediums! I am one of the Executive Producers of Wild Kingdom Protecting the Wild, a conservation focused TV series with 5 Emmy nominations and 1.5M weekly viewers!
Education
University of Nebraska-Lincoln
MS, Survey Research and Methodology
2000 — 2002
Wharton Executive Education
LIMRA and LOMA Strategic Leadership Experience Program
University of Virginia
BA, Psychology
1996 — 2000
Skills
- Market Research
- Competitive Analysis
- Customer Experience
- Brand Positioning Strategies
- Qualitative Research
- Marketing
- Advertising
- People Management
- Strategy
- Quantitative Research
- Marketing Research
- Customer Insight
- Brand Management
- Cross-Functional Team Leadership
- Analytics
- Marketing Strategy
- Direct Marketing
- Product Innovation
- Management
- Consumer Behaviour
- Consumer Products
- Positioning
- Consumer Insight Generation
- Strategic Planning
- Segmentation
- Business Insights
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