Jennifer Williams
Cbc News- Senior Marketing Advisor @Cbc
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WORK HISTORY
Cbc News- Senior Marketing Advisor @Cbc
Toronto, ON, CA
Lead large, cross-functional marketing and communications teams, building a high-performance culture rooted in excellence, innovation, and accountability- Drive integrated, multi-platform campaigns across digital, social, streaming, broadcast, and traditional media, with deep expertise in digital marketing- Deliver impressive KPI growth across channels and platforms, using data, audience insights, and performance measurement to continuously optimize results- Successfully grow audiences on YouTube, digital streaming, and linear television, including marquee specials such as New Year’s Eve on CBC and flagship programs Marketplace, The Fifth Estate, and CBC News Network- Champion compelling, audience-first storytelling that simplifies complex issues and drives engagement- Provide trusted, senior-level strategic counsel to executive leadership, navigating complex and politically sensitive environments with sound judgment- Steward corporate brand and identity while leading vendors and partners to deliver results on time and on budget
EDUCATION
Ryerson University
Bachelor's degree, Honours
University of Toronto
Certification
ABOUT JENNIFER WILLIAMS
An award-winning digital strategist, project manager and marketing leader. As a former video journalist with over 15 years in Toronto\'s top newsrooms, impactful, strategic cross-platform storytelling is my skill. Building and fostering a team of successful and creative communicators is my passion. I am currently working towards my Project Management Professional (PMP) certification.
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