Jennifer Whitney

Senior Manager, Email Marketing, Direct Mail, Sms Ivr @Kaiser Permanente

Lead the strategic planning and execution of multi-channel campaign executions (direct mail, email) targeting members and prospects - B2B and B2C. Leveraging ​member and customer insights and marketing analytics, I deliver the highest impact solutions to achieve organizational goals. Operational expertise enables and informs a consistent delivery on marketing strategies quickly and efficiently every time, achieving execution excellence. Focus on people, process, and technology enables marketing to scale with quality and consistency-KP recognized by Gartner as #1 in the Healthcare Industry for Email Performance-KPIs EXCEED channel benchmarks in all categories-Skilled at overcoming organizational silos by driving a culture of collaboration.