Jennifer Whitaker

About Jennifer Whitaker

Creative and strategic marketing leader with 25 years of total experience and over a…

Experience

1. Aecom Sports Marketing Lead

   AECOM

   Aug 2003 — Present · Kansas City, MO, US

   Leads marketing strategy and messaging for AECOM’s award-winning professional and collegiate sports architecture practice, shaping how the firm engages with billion-dollar sports franchises and institutions.Develops high-impact proposals, presentations and digital campaigns that win work in the competitive sports venue market.Crafts engaging, strategically targeted messaging across platforms, from social media and e-publications to pre-positioning campaigns and traditional print.Drives social media campaigns to keep AECOM top-of-mind for decision-makers in sports architecture.Spearheads marketing efforts for projects with NFL, NBA, NHL, MLB, MLS and NCAA, blending storytelling with strategy to create persuasive content.Also serves as lead marketer for AECOM’s HBCU Summer Design Fellowship since its inception, responsible for shaping the program’s brand, recruitment strategy and communications approach. Delivered compelling content and high-impact storytelling that elevated visibility, expanded outreach and strengthened the program’s legacy in supporting the next generation of Black architects and designers. https://aecom.com/careers/graduates-and-early-careers/americas/hbcu-fellowship/Marketing Lead in AECOM’s Water Business Line:2013 – 2014 | PM/CM Market SectorLed marketing strategy for key water business line pursuits with individual construction values reaching up to $11B+ for major infrastructure improvement programs, crafting key messages, themes and compelling proposal narratives.Managed complex pursuit processes, developing winning storyboards, outlines and design concepts that elevated AECOM’s positioning.2006 – 2013 | Proposal Manager, Water Business LineCrafted custom proposals for major infrastructure projects across North America, applying persuasive writing techniques to differentiate AECOM from competitors.2003 – 2006 | Marketing SpecialistDeveloped winning proposals for engineering services with contract values reaching $3M.

Education

• The University of Kansas

  BA, English Literature and Creative Writing

  1994 — 2000

Skills

• Illustration
• Newsletters
• Strategic Planning
• Adobe Creative Suite
• Wastewater Treatment
• Salesforce
• Deltek
• Graphics
• Proposal Leadership
• Creative Writing
• Brochures
• Program Management
• Writing
• Sharepoint
• Adobe Acrobat
• Editing
• Water Treatment
• Technical Writing
• Proposal Writing
• Social Media
• Copywriting
• Leadership
• Adobe Cc 2017
• Digital Photography
• Water
• Indesign
• Rfp
• Powerpoint
• Project Planning
• Project Management
• Management