Jennifer Wayne
Digital Marketing Manager @EndeavorB2B
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WORK HISTORY
Digital Marketing Manager @EndeavorB2B
US
When I first started, the EndeavorB2B Education division was newly formed, which meant that I had the unique opportunity to help shape its direction and our marketing efforts from the ground up. I worked to create processes, build campaigns, and test different strategies to see what resonated most with our audiences. Since then, the EndeavorB2B Education has expanded to offer professional development opportunities across a variety of industries, delivering high-quality education through webinars, courses, and training programs. I have stepped into the role of the Digital Marketing Manager for this division and transitioned to working under the Audience Development Department.As the Digital Marketing Manager, I develop and execute digital marketing strategies to engage learners across each of our education platforms. Utilizing various channels, I work to highlight the value of lifelong learning and help ensure that professionals have access to the resources they need to advance their skills and stay competitive in their fields-Lead digital marketing strategy across multiple continuing education platforms-Manage campaign planning, execution, and performance reporting-Drive performance through audience targeting, analytics, and optimization-Design email automation journeys, webinars, and paid media initiatives-Partner cross-functionally to support education growth and engagement
EDUCATION
Stetson University
Bachelor's degree, Marketing
University of South Florida
Master of Education - MEd, Curriculum and Instruction
ABOUT JENNIFER WAYNE
As a Digital Marketing Manager with 3+ years of experience, I specialize in audience engagement and campaign development for professional Continuing Education programs. At EndeavorB2B, I’ve had the unique opportunity to help shape and grow our Education division from the ground up—building marketing strategies, streamlining processes, and driving record-breaking attendance across webinars, courses, and training programs.With a background in Business Marketing and a Master of Education in Higher Education/Student Affairs, I bring together my passion for education and my expertise in digital marketing to connect professionals with opportunities for lifelong learning and career advancement.
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