Jennifer Walth
Senior Advertising Manager at Douglas Dynamics, Inc.
- Role
- Senior Advertising Manager at Douglas Dynamics, Inc.
- Location
- West Bend, WI, US
- LinkedIn followers
- 500 followers
About Jennifer Walth
Results-driven marketing and creative professional with 20+ years experience in marketing, public relations, channel management, VOC, and new product development. Twelve years experience in managing a marketing team, providing support to North America and global subsidiaries. Research competitive brands and price positioning to develop pricing strategies, commercial support programs and national campaigns for multiple brands.
Experience
Senior Advertising Manager
Sep 2024 — Present · Milwaukee, WI, US
Create the strategy for brand development, new product introductions, and digital transformation. Leverage channel and customer data to create more personalized content and experiences. Focus on all stages of the owner journey, focusing on after sales experiences that generate loyalty and brand advocacy.
Education
University of Wisconsin-Eau Claire
Master of Business Administration - MBA, Business Administration and Management, General
Marquette University
Bachelor's degree, Public Relations and Marketing
2000 — 2004
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