Jennifer Walter

About Jennifer Walter

25+ years retail communications, 20+ years marketing, 14+ years management, and 6 years business education experience. High aptitude for technology, apps and programs, processes, systems as well as award winning creative management and development. Awarded Patent on behalf of Sprint to prevent distracted driving.Specialties: Marketing, Retail Communications, Retail Development and Design, Brand Management and Communications, Corporate Management and Team Development, Business and Product Education, Sustainability, Packaging, Product Development, Product Education and Communications, Corporate Social Responsibility, Accessibility.Volunteer Activities: YouthFriends, United Way, American Heart Association, Autism Society Heartland, Christmas in October, MS Walk, Race for the Cure, Equine Therapeutic Riding, Ronald McDonald House Charities.

Experience

1. Senior Creative Merchandising Manager

   T-Mobile

   Aug 2020 — Present · Overland Park, KS, US

   Leading and driving retail collateral development including creative briefings, creative reviews, brand and legal approvals from internal and external partners. Focus on front line impacts and customer in-store experience for Metro by T-Mobile stores and 1,200+ Walmart stores.•Managing the planning, alignment, and implementation of strategic marketing programs through innovative design, promotional, product and brand messaging launches. Includes compelling communications in-store achieving integrated business objectives in a timely manner across multiple, complex retail channels and store formats.•Collaborating and improving customer shopper journey with differentiated store designs, visual merchandising support, and creative retail communications based on industry best practices and consumer insights. •Championing relationships with creative agencies, OEMs, strategic service partners, suppliers, and internal partners by evolving existing processes, new or streamlined processes, performance reporting, quality and timeliness of deliverables that achieve greater efficiencies with increased speed to market. Focus on research, creative solutions, accuracy of content, and quality of materials.•Awarded 3Q2021 MVP on Brand, Communications & Community Team.

Education

• Emporia State University

  Masters of Science

Skills

• Product Launch
• Brand Development
• Corporate Social Responsibility
• Business Strategy
• Retail Category Management
• Consumer Insight
• Retail Design
• Market Research
• Retail
• Direct Marketing
• Advertising
• Management
• Corporate Branding
• Business Education
• Corporate Communications
• Product Marketing
• Marketing
• Product Development
• Sales
• Retail Marketing
• Digital Marketing
• Sustainable Design
• Integrated Marketing
• Leadership
• Brand Management
• Packaging
• Marketing Strategy
• Marketing Communications
• Marketing Research