Jennifer Walker
Senior Vice President - Global Trends, Creative Studios, Innovation & Product Development at Hallmark Cards
- Role
- Senior Vice President at Hallmark Cards
- Location
- Shawnee, KS, US
- LinkedIn followers
- 500 followers
About Jennifer Walker
Jen Walker leads Hallmark’s Global Trends studio, creative studios, Innovation and creative product development teams. A key member of Hallmark’s senior leadership group, Jen oversees more than 400 creative professionals who make up the heart of one of the world’s largest and best-known in-house creative organizations. Jen has been instrumental in the development and build-out of Hallmark’s best-in-class trend forecasting and translation capability. This work has become foundational to Hallmark’s business portfolio by providing unique consumer and marketplace insights through a proprietary process and creative filter. Prior to her current role, Jen led product development teams focused on Signature, Hallmark’s premium greeting card brand, and the development of multicultural strategies for Hallmark’s various product lines, including Mahogany, the most established greeting card brand for African-American consumers. Jen holds a BFA from Ringling College of Art and Design. She resides in Shawnee, Kansas with her husband and two children.
Experience
Senior Vice President
Aug 2024 — Present · US
Education
Ringling school of art and design
Bachelor's degree fine arts, Graphic Design
1994 — 1997
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