Jennifer Schmit

About Jennifer Schmit

I\'m a courageous leader and accomplished marketer with a love for creating authentic, consumer-centered brand experiences that blend digital and physical touch points, resulting in stronger brand affinity and delivering business growth. Inspiring, coaching and putting the team first is what has led to the wins, both big and small, throughout my career. I have a deep passion for sports, am a 3x Ironman finisher, and live/work by my core values of integrity and kindness while never settling for the status quo. I strive to blend my personal passions with my professional experiences so contact me if you want to talk sports, marketing, food/nutrition, organizational leadership!

Experience

1. Sr Director, Community Marketing & Social Impact (Grassroots, Field Marketing, Community Impact)

   PepsiCo

   Apr 2021 — Present · Chicago, IL, US

   Established and currently leading Community Marketing & Impact team that brings the Gatorade portfolio of brands directly into local communities to drive brand growth and affinity. Work collaboratively across the organization to deliver brand growth strategies and adapt national communications and mega moments to always-on ground game. Transforming grassroots playbook through:1 - Grassroots partnerships that create brand champions through product trial and brand experiences (including Gatorade Player of the Year program)2 - Modernized field marketing efforts (lead team of 40+)3 - Purpose driven marketing anchored in community engagement and corporate philanthropy

Education

• Michigan State University

  Bachelor of Arts (B.A.)

Skills

• Management
• Digital Marketing
• Corporate Communications
• Brand Management
• Cross-Functional Team Leadership
• Marketing Strategy
• Integrated Marketing
• Strategic Communications
• Leadership
• Brand Development
• Marketing Communications
• Facebook
• Sponsorship
• Social Media Marketing
• Public Relations
• Media Relations
• Social Media
• Strategy
• Crisis Communications
• Marketing