Jennifer Tyner
Vice President, Marketing @ SALT Dental Partners | Brand Awareness, Patient Acquisition
- Role
- Vice President, Marketing at SALT Dental Partners
- Location
- Washington, DC, US
- LinkedIn followers
- 500 followers
About Jennifer Tyner
As Vice President of Marketing at SALT Dental Partners, I oversee strategic marketing efforts for more than 173+ pediatric dental, orthodontic, and oral surgery practices across 78+ brands nationwide. My focus is on driving brand awareness, patient acquisition, and market growth through innovative multi-channel campaigns, ensuring alignment with overarching business objectives. With over two years in my current role and extensive experience at Optum, I have developed a proven ability to lead marketing strategies, manage budgets, and collaborate with leadership to deliver impactful results. My efforts are dedicated to enhancing patient engagement, supporting organizational goals, and creating measurable value for the healthcare industry.
Experience
Vice President, Marketing
Oct 2023 — Present · Phoenix, AZ, US
Leading strategic marketing for 173+ pediatric dental, orthodontic, and oral surgery practices spanning 78+ distinct brands across 20 states, driving brand awareness, patient acquisition, and market growth across diverse regional landscapes.• Building and operationalizing marketing processes for de novo practice launches, including brand identity development, naming, message development, digital presence strategy, website development and launch, grand opening planning, and localized community outreach.• Overseeing execution of multi-channel campaigns—digital, SEO/SEM, social, email, print, community engagement, and referral marketing—to support new patient growth and retention for all service lines.• Partnering with executive leadership to align marketing strategy with enterprise goals, market expansion priorities, operational needs, and patient experience initiatives.• Leveraging market intelligence—competitive analysis, consumer insights, demographic data, and performance analytics—to refine strategy and optimize campaign performance.• Leading and mentoring a team of 7 marketing managers (3), digital specialists (3), and a graphic designer establishing clear processes, KPIs, and professional development pathways to drive high-impact, data-driven execution.• Building scalable workflows and repeatable systems for campaign planning, creative development, vendor management, and performance reporting to support organizational growth.
Education
California State University, Long Beach
Bachelor's Degree, Journalism
2005 — 2007
La Cueva High School
Diploma
1999 — 2003
California State University-Dominguez Hills
Master’s Degree, Negotiation, Conflict Resolution, and Peacebuilding
2011 — 2013
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