Jennifer Tonti
- Role
- Senior Audience Development Strategist at Buzzfeed
- Location
- New York, NY, US
- LinkedIn followers
- 500 followers
About Jennifer Tonti
With 7+ years working in media I\'ve found the sweet spot working in Content Data. As a…
Experience
Senior Audience Development Strategist
Jul 2022 — Present · New York, NY, US
I oversee a group of publishers and redesigned the publishing schedule for all BuzzFeed.com content. I write multiple reports, translating data into insights for our content directors, editors, and writers. I manage our internal tagging system which is the backbone of our editorial data infrastructure. I recently adapted our robust editorial tagging system for our vertical video/TikTok initiatives to make up for gaps in data. I track the revenue of our commerce department and project monthly goals for a team of 40 writers. I design Looker dashboards with customized data visualization daily for various editorial stakeholders.
Education
Cushing Academy
Highschool Diploma
2008 — 2012
New York University
Bachelor's degree, Communication and Media Studies
2012 — 2016
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