Jennifer Thompson

WORK HISTORY

EDUCATION

ABOUT JENNIFER THOMPSON

I am a dedicated and driven Public Relations nerd; the wizard behind the curtain. Gone are the days of passive informative literature, here to stay: authenticity, storytelling, engagement, and community building. In my undergraduate, I learned about standard Public Relations best practices, tactics, and frameworks; in my master’s program, I applied contemporary, new / digital media applications to real-world situations. I continuously work to learn, build-on, and research public relations, marketing, and content creation, as digital media is a fast-paced, ever-changing industry; we all know you need someone who can more than keep-up, but adapt and grow with what is trending. Over the last seven years, I have concrete experience within full cycle service of digital, PR / marketing client accounts, particularly with small businesses and NPOs. I have completed the RFP (Request for Proposal) process; pitched proposals over Zoom or in-person presentations; serviced client accounts with day-to-day needs; garnered or improved client relationships; and have delegated tasks related to client service needs. I’ve worked with my clients to align organizational communication with brand values, goals, and mission, while also working with data / analytics / research to break-into new target markets and revenue opportunities.My personality type (INFJ), affords me an innate ability to plan and work towards creative, long-term and short-term business solutions; I love the acrobatics required of PR, one must be extremely quick, agile, and flexible! I am both creative and analytical, with a great passion for psychographic and demographic-backed reporting. I am a scrappy individual that has helped several organizations craft their branding campaign and organizational communication plans from scratch; I have experience in considering both internal and external stakeholders, over a variety of industries and organizational structures. I am a no-BS individual, who is as honest as the day is long; I am not a yes-man, for results, you need professional strategy and contemporary experience!Welcome, thanks for coming, chat with you, soon!